TOVISEN (Jining Yizhan International) to Showcase at 2025 BICES, Unveiling Global Construction Machi

Recently, TOVISEN (affiliated with Jining Yizhan International Trade Co., Ltd., hereinafter referred to as "TOVISEN") officially announced its participation in the 17th China (Beijing) International Construction Machinery, Building Materials Machinery & Mining Machinery Exhibition & Technical Exchange (abbreviated as "BICES 2025"). The event is set to take place at China International Exhibition Center (Shunyi Hall) from September 23 to 26, 2025. As a flagship annual gathering in China’s construction machinery industry, BICES 2025 will bring together global industry leaders, cutting-edge technologies, and high-value resources. TOVISEN’s presence not only reflects the brand’s confidence in its product strength but also marks a strategic step to deepen industry collaboration and expand its global footprint.

Rooted in the international trade of construction machinery for years, TOVISEN has always adhered to the brand mission of "Connecting Global Resources, Empowering Engineering Construction". With its precise grasp of international market demands, a robust product supply chain, and professional after-sales support, TOVISEN has earned a solid reputation in key overseas markets such as Southeast Asia, the Middle East, and Africa, becoming a trusted partner for global clients seeking high-quality construction machinery and supporting equipment. For BICES 2025, TOVISEN will center its participation around the dual core of "Technological Innovation + Efficient Services", setting up a branded booth (Booth No.: E4230) to showcase a curated portfolio of star products designed for diverse operational scenarios.

A highlight of TOVISEN’s exhibition lineup will include a range of high-performance equipment: small and medium-sized excavators known for their stability, loaders optimized for infrastructure projects, and energy-efficient road rollers. Beyond hardware, the brand will also present customized spare parts solutions and detailed introductions to its global after-sales guarantee system—key pillars of TOVISEN’s customer-centric approach. Notably, the brand’s "High-Adaptability Construction Machinery Series", exclusively developed for complex overseas working conditions, will make its debut at a major domestic exhibition. This series has undergone comprehensive upgrades in power systems, durability, and environmental resilience, enabling it to perform reliably under harsh conditions such as high temperatures, high humidity, and heavy sand. Having completed successful pilot applications in several overseas markets, the series has already received positive feedback from clients.

"BICES serves as a critical window for China’s construction machinery industry and a bridge for brands to connect with global clients and partners," said the General Manager of TOVISEN in an interview. "In recent years, the global construction machinery market has seen rising demand for advanced technologies, personalized services, and fast after-sales responses. Our participation in BICES 2025 is not just about showcasing TOVISEN’s new products and technologies—it’s about engaging with industry peers to understand global market trends, aligning closely with client needs, and expanding our overseas cooperation network. We also aim to forge partnerships with high-quality domestic suppliers and R&D institutions to integrate industrial chain resources, laying a stronger foundation for TOVISEN’s global development."

To deliver an exceptional on-site experience, TOVISEN will deploy a team of professional product consultants at its booth. These experts will provide one-on-one services, including in-depth product explanations, technical consultations, and market analysis, while tailoring personalized procurement plans for clients based on the unique characteristics of their regional markets. Additionally, during the exhibition, TOVISEN will host the "Overseas Construction Machinery Market Cooperation Forum", inviting overseas client representatives and industry experts to discuss opportunities and challenges in the global market, and build an efficient platform for supply-demand matching.

Currently, TOVISEN is in the final sprint of exhibition preparations, with booth design, product debugging, and staff training progressing smoothly. We warmly invite industry peers, domestic and overseas clients, and partners to visit TOVISEN’s Booth E4230 at BICES 2025—where we will explore industry trends, unlock cooperation potential, and jointly shape a brighter future for the global construction machinery sector!